The ranking of your website on the first page of Google is one of the first marketing levers to gain visibility. Google's algorithm is based on your legitimacy to appear in the first positions during a search for an Internet user. SEO is an important marketing lever that will allow you to durably increase the visibility of a website. Thanks to Jérémie Politi, Google SEO expert and founder of the SEO agency SmartWeb Group, we will see together the few steps to best reference your website. Google uses complex algorithms to filter its search results, so it is important to ensure that each ranking factor is correctly optimised. Our french SEO agency helps you to optimise these ranking factors so that you are visible in the best possible way on the main search engines. In addition, it is also important to ensure that your writings are perceived as reliable sources of information for search engines. Here again, our SEO agency can help you by providing you with the best practices for a successful SEO strategy. In order to design a successful website, three professions must be brought together: the graphic designer who will take care of the visual part, the developer for the functional part and the SEO expert for the Google optimisation part. Concretely, SEO indicates all the actions that allow to improve the position of a website during a search engine. The objective of SEO is to make your website as visible as possible on a selection of strategic keywords. The notion of SEO must be taken into account from the creation of the website by optimising the structure and writing Google-optimised content.