BEST CONTENT MARKETING COMPANIES IN Waterloo

Content marketing refers to the process of planning, developing, circulating, and posting content digitally with the objective of increasing brand awareness among target audiences, generating leads, engagement, as well as loyalty. Content can be digitally marketed through various channels like websites, blogs, social media, apps, etc.

Content marketing is important for B2B due to the following reasons:

• It helps in scoring a higher rank in search engine results.
• Educates customers about your products and services and promotes brand awareness.
• Generates high-quality and useful leads.
• Builds customer trust, loyalty, and retention.
• Builds a community around the business or brand.

Content marketing can be of the following types:

• Social Media

  You can create and share a lot of content like text, pictures, videos, stories, etc. on social media platforms. Some of the most popular platforms are Facebook, Instagram, Snapchat, Twitter, LinkedIn, etc.

• Blogs & Articles

  Blogs are inbound content of a website that consists of a majority of the text, with some graphics. With blogs, you can promote your content by sharing them via links, adding social sharing buttons, and inserting information about products.

• Videos

  Videos are a great way to communicate and engage with the audience. The more engaging they are the more they generate leads and improve ROI. You can share videos on social media sites, landing pages, and other platforms.

• Infographics & motion graphics

  Infographic content is a combination of simple text and graphics, presented in a highly communicable and understandable form.

• Paid Advertisements

  With paid ads, you can position your brand on all the platforms you want to get discovered. These platforms can be landing pages, banners, social media, etc. Paid ads let you reach a wide audience and generate better conversions. Combine them with inbound marketing to get the best results.

Content marketing and SEO go hand in hand. This is because you cannot boost your rankings on search engine results without having relevant, quality, and user-friendly content. Let’s look at the following points to understand in detail how content marketing help search engine optimization:

• Content and Keywords

  Search engines could not understand the objective of a website unless there are keywords inserted in it. Content marketing lets you add content like blogs, articles, etc. as well as utilize appropriate keywords throughout your content. Moreover, both content marketing and SEO lay stress on discovering fresh and unique content. Hence, as long as your content is unique and original, and contains relevant keywords in the right density, your SEO will improve.

• Content Quality Over Quantity

  When it comes to helping SEO, the content needs to be relevant, fresh, user friendly, and high-quality. With meaningful content by your side, lengthy or not, you have a higher chance of attracting more readers and achieving top ranks in the results.

• Bounce Rates

  People may bounce from your website when they visit your website from a search result but couldn’t find what they are looking for. Search engines like Google consider these bounce rates to determine your site’s SEO profile. So, if you have a high bounce rate, Google may no longer rank the page well. Good content marketing can help solve bounce rates, give relevant results to search queries, and keep visitors on the page for a longer duration.

A content marketing agency creates and markets high-quality content, which is also unique, relevant, and engaging at the same time. The job of such an agency is to develop and strategize content keeping in mind the both target audience and search engines. It makes sure that relevant keywords and phrases are incorporated into the content. And also to bind with the up-to-date SEO techniques to increase the business visibility in the search engine result pages.

The different type of content, a content marketing agency creates includes:

• Blogs and articles
• Website content
• Landing pages
• Email campaigns
• Images
• Videos
• Infographics
• Product details, etc.

In 2022, a small and midsized business in Waterloo can expect to spend somewhere between $2000 and $10,000 per month for content marketing. This cost may vary depending on a number of factors including:

• Content marketing services: For example, the cost of content research, website & blog content, social media content, and content update.
• The scope or extent of campaigns
• Fee charged by content marketing companies or freelancers.

A business must consider the following points in order to choose the right content marketing agency in Waterloo:

• Previous Clients

  It is great to have the know-how of the previous clients or professional work portfolio of the company you are planning to hire. However, that may not be necessary every time. This is because services like content marketing and SEO are not easy to showcase in a portfolio. So, in that case, what saves the day is the number of clients served by the company in the industry, since its inception.

• Experienced Team Members

  In addition to the services, you want to hire, make sure that the company holds the required number of experienced professionals to provide those services. For instance, in order to write content, the company must have content writers, else it won’t be any worth.

  So, go through their website, and check out the ‘about us’ page to know about their team members. You can even search through LinkedIn to know about the people who work there. It may be possible that all of their team members are not only LinkedIn, however, it is always a great way to head forward.

• Testimonials

  Testimonials and client reviews can also give apparently tell you about the content marketing agency. These social proofs are a great way to know the company’s reputation in the industry. You can find these reviews in-depth on Google, as well as listing platforms like 10seos. Moreover, besides referring to the positive reviews, make sure to check the negative ones, to understand what areas the agency bumbles with.

• Company Values

  Before choosing a content marketing company you must also notice that the company values similar things and functions in a matching environment as yours. This gives a starting assurance that there will be lesser conflicts between the two of you and the collaboration will be successful.

• Business Website

  A website is an introduction to the company’s professionalism and quality. Moreover, if a content marketer would not know what a well-designed website is, then who would? Hence, make sure to look through it before you make a decision. If it appears unworthy of your expectations, then trust your instincts and turn to a different or better company.

• Claims & Promises

  Pay attention to the promises companies make to drive you to hire them. A good way to know this is by discovering the type of results they are promising on their websites. This will easily let you know whether or not they understand the industry well. Stay away from claims that seem impossible and prefer to go ahead with realistic and attainable ones.

• Contact & Support

  Lastly, a significant quality that a good content marketing company must-have is easy go communication. Its website should be easy to navigate with easily accessible contact details and call-to-action buttons.

We all know that Content is the king!
It is that significant part of a website that communicates with our customers. This is why both search engines and visitors prefer quality content. Google, for example, pays more attention to quality, informative and unique content. And therefore, companies striving to provide quality content deserve some limelight.

10seos aims to provide that spotlight to content marketing companies in Waterloo by listing them on its platform and introducing them to businesses, etc. By rigorous research and evaluation, we at 10seos fetch the list of the best performers. Businesses can know more about these leading content marketing agencies by following the links provided in the ranking lists. Every month, these lists are updated to serve best the countless businesses across the country.