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Content marketing is changing. We're learning that we don't need a heavier hammer for success; we need sharper nails. The art of content creation must be mastered to engage customers with high-quality content and valuable information. The science of marketing performance must be perfected in multiple channels, to catch customers orbiting at high speeds. That's where CMC comes in, showcasing the latest tactics, methodology and technology to take your content marketing to the next level, and way beyond.