Search Engine Marketing (SEM) is an essential element to establishing new customers through Internet Search. SEM or SEO (Search Engine Optimization) focuses the content on your webpage to target how people search. By increasing the visibility of your website within the Primary and Secondary Search Engines for specific keywords or keyphrases, your ability as a business to succeed increases dramatically by capturing those already looking for your product or service. Search Engine Marketing is a general term that covers two broad and distinctively different areas of Internet and Search Marketing. These include paid search advertising and free (organic) search listings.
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