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About Us
Since 2011, Tempesta Media has continued to deliver financial results for businesses. We are pioneers in B2B performance content, social, and influencer marketing.
Our managed service drives significant revenue improvements for innovative companies in the financial services, healthcare and business services industries. Our content marketing platform helps company’s makes it easier to work with and optimize their content, driving improvements in their internal teams’ performance by up to 30%.
Financial Info
Location (1)
Social Media Presence
Key People Of Our Company (1)
Michael Marchese
CEO
Our Case Study (2)
2. MNI and Tempesta Media
- MNI
- 5
- 18 November 2024
Manufacturers' News Inc. is the nation’s oldest and largest compiler and publisher of industrial directories and databases. In the summer of 2016, MNI launched an updated version of industrynet.com, an industrial marketplace that connects buyers with suppliers. In order to boost organic traffic to the new website, MNI decided to implement a comprehensive content marketing strategy. The goal of this strategy was to deliver in-depth, relevant content essential to successful SEO and inbound marketing.
A core component of MNI’s content marketing strategy included developing a blog with a consistent publishing schedule. But with limited internal resources, MNI knew it would not be able to produce the high-quality content required for success at the consistent rate their strategy demanded.
Producing large volumes of interesting, relevant content would take a LOT of time. Further, MNI planned to use in-house data to produce content about the entire U.S. manufacturing sector, as well as B2B marketing solutions and other B2B resources for industrial companies.
If they spent all of their internal resources on producing content, there would be no time for the data analysis necessary to produce the quality, relevant content that MNI needed to differentiate their brand in the first place.
Fortunately, Tempesta Media was able to help MNI develop insightful content across many different manufacturing sectors. "By partnering with Tempesta, we were able to unload the content development, allowing us more time to focus on other areas of our business," Ratcliff said.
- Excellent writing quality. Not everyone finds the manufacturing industry exciting - but MNI's audience does, and they want content that resonates above the industry noise.
- Conscientious writers. Tempesta Media writers want to get it right. Writers will conduct research and link their research appropriately to enrich the quality of the content and keep clients like MNI very happy.
- Great turnaround time. "Their turnaround time is great,"
What's more, Tempesta offers clients like MNI Voice Profile technology to ensure the writing style and tone of the content provided matches MNI's brand. Voice Profiles captures the target audience, how formal the writing should be, and other nuances writers need to be aware of in order to enhance the quality of the content.
MNI was also able to take advantage of Tempesta Media’s proprietary platform, Article Document, which allowed them to easily manage, order, and download custom content, all in one place.
Helping MNI save time, increase content quality and demonstrate scalability most definitely appealed to MNI’s leadership. As a result, Tempesta Media continues to enjoy a quality relationship with MNI, assisting with content creation and marketing efforts.
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