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Search engine optimization (SEO) is often perceived as opaque and difficult to understand. The reason for this is often a lack of or not well thought-out SEO reporting. Because SEO is and remains data-driven. Sophisticated SEO reporting and appropriate tools make SEO measures comprehensible. In this article, we show what makes a good SEO report, which KPIs are particularly relevant in SEO and how Meaningful SEO reporting can be implemented.
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