We are a digital marketing agency in Bhopal, India providing quality SEO, SEM, SMM, PPC, and content services. Our team of experts will help you create and implement the perfect strategy for your business to reach more customers and generate more revenue.
Sanman Homz's main challenge was targeting a premium audience. Reaching a target group of high-income individuals willing to spend in the Raipur region. The high property prices posed a significant difficulty because the people near Raipur was unwilling to pay such high rates. As a result, they demand a tailored plan to contact the right people eager to spend money on luxury real estate.
To target a high-value audience, we employed a multifaceted strategy. The initial step in the campaign was to raise awareness about the limited edition bungalows. Spreading it to high-net-worth individuals (HNIs), international visitors, business owners, and others who choose to invest in high-value products in Raipur and surrounding areas to build word of mouth. This enabled us to reach 2 million people in and around Raipur over the course of our campaign.
Following awareness, we aimed to develop high-quality leads that could be converted into potential buyers. For this, we used several query forms to collect leads with a continual update, progressing to adding specific queries to the query form to filter out non-essential leads. This method helped us reach the proper audience by filtering out uninterested or non-convertible leads at the outset and allowing us to get quality leads.
Our designs gave the brand a luxury appearance, which improved the targeting process. It was done to highlight the brand's premiumness and help us reach our target demographic. When it comes to reaching our intended audience on social media platforms, visuals are extremely important. Another crucial component that was similar in design was the strategic positioning of price on major creatives, which provided buyers with important information right away, allowing them to make judgments within seconds.
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