MAX Digital

Uwear.bg, a children's goods shop, faced a significant SEO crisis when its website experienced a sharp drop in traffic coupled with recurring server errors that no one could resolve. Despite migrating to a new server, the problems persisted, and traffic continued to decline. MAX Digital was contacted to diagnose the issue and help restore the site's traffic before the critical sales season.

Our first step was a comprehensive technical SEO audit, combined with an in-depth analysis of Google Search Console data. We quickly identified that the website's server was returning a 429 (Too Many Requests) error specifically to Google Bot, which was preventing the site from being crawled and indexed correctly. Despite the server migration, this issue continued to block the site from Google's search results.

We collaborated closely with Uwear.bgs technical team to investigate deeper server security flaws and SEO-related issues. Through several tests using the Screaming Frog tool and various user agents, we pinpointed that the 429 error only occurred when the Google Bot made a request. Additionally, we discovered SPAM content and misconfigurations on the server that were contributing to the problem.

After identifying these critical issues, we worked with the team to reconfigure the server, remove the SPAM content, and ensure Google Bot could properly crawl the site.

MAX Digital successfully resolved the server issues and unblocked Google Bot within just 3 days, resulting in a quick recovery of website traffic. Crawling and indexing rates significantly improved, allowing Uwear.bg to regain its visibility in search results.

This rapid resolution not only restored traffic in time for the sales season but also reestablished trust between Uwear.bg and its customer base. The quick recovery and enhanced technical setup positioned the client for sustainable growth moving forward, turning a traffic horror

Geco.bg, a well-established accounting firm with over 20 years of experience, wanted to increase organic traffic and generate more inquiries through their website contact form. Although there had been interruptions in the optimization work, Geco.bg partnered with MAX Digital to improve their SEO performance. Over 4-5 months, the goal was to increase organic visibility and capture new leads, especially in a competitive industry like accounting.

To achieve these goals, MAX Digital started by conducting a thorough analysis of Geco.bg's historical data, competitor performance, and relevant user searches. This allowed us to develop a targeted content and link-building strategy. We optimized the internal structure of the site by improving internal linking, refining metadata, and removing unnecessary or cannibalizing pages that were diluting search engine results.

We also focused on technical SEO improvements, such as optimizing images and improving the website's overall loading speed. A key user experience enhancement was the addition of a sticky speed-dial phone button, making it easier for potential clients to contact the firm directly from their mobile devices.

Within just 3 months, MAX Digitals' efforts paid off, achieving a 116% increase in organic traffic, surpassing the initial goal of 50%. This resulted in 2,460 more visitors compared to the same period last year.

In addition, impressions grew by 46%, and the websites click-through rate (CTR) improved by 1.9%, further boosting visibility and user engagement. These SEO gains were supported by improved website performance, which allowed for better search engine crawling and indexing efficiency.

The collaboration also strengthened the long-term partnership between Geco.bg and MAX Digital, showing how consistent SEO work can lead to substantial growth in organic traffic and inquiries, even in a specialized field like accounting services.