There are two ways for your business to appear in the search results on the major search engines. One is paid search placement or pay-per-click. Paid ads appear at the top and sides of the search results page. Prices will vary, but paid search is a valuable marketing tool that every business should consider. The second way to appear in the search results is in the organic listings. Organic search listings are the “free” listings that appear in the main body of search results.
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