More than sales, more than marketing, it’s about growing revenue. Every business wants more sales from better customers. This is especially true for companies whose products or services are particularly hard to sell; companies that face a long, complex sales process with multiple decision-makers. At FitzMartin, we approach these challenges with a sales-first mentality. We engage interconnected teams to more effectively align sales and marketing around the customer. We create strategies, grounded in the science of behaviour change, that encompass every touchpoint in the customer’s buying journey, while also creating, internally, clear accountability and measurements throughout.
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