Anicca Digital Ltd
#6 in Leicester

“Before bringing in Anicca Solutions, the biggest problem we faced with PPC was controlling our spend. Whilst we were getting lots of clicks, we had no real idea where these clicks were coming from, why we were getting them or what the conversion rate was. There was a lot of duplication and a waste of our resources, time and money, with no measure of what our return on investment was, if any. “Since working with Ann Stanley at Anicca Solutions, our PPC activity has been transformed. We are now able to monitor all our activity, control our spend and allocate budget to where it brings us the best results. For example, we have been able to reallocate budget to focus on more profitable geographies and target markets, delivering us increased sales and profit. We were previously starving the PPC budget in those areas that bring us the most profit. “Now we have this insight, we have been able to target our best customers more effectively. With clever use of budget, our conversion rates and sales have gone up. In fact, we have actually upped our PPC spend as we are experiencing real benefits and want more. PPC is now really making an impact on our bottomline and on the success of our business.” By Claire Spillane from Westermans International Ltd Leicester