Yext

The canned responses to Yext's bad reviews are hilarious. They keep repeating the same bunkum about Yext being a "protective layer" for your listings and that if you stop paying them, they will no longer be able to "protect" them. Exactly who this is supposed to fool, I have no idea. Fact: if a directory's listings are editable by any unverified person, then the directory is not a credible source of information and the info in it will not affect your Google search ranking. Google could not care less about citations in directories that anyone can edit. If, however, the directory has some kind of watertight verification process to ensure that ONLY the business owner can edit the information, then Google will trust this info and hence it's worth correcting - but you DON'T need to pay Yext to do it. There are only a handful of directories that have real credibility with Google, and none of them require a Yext subscription to edit. You just need to be confirmed as the business owner. The directories that are only editable by Yext are not worth bothering with. It's as simple as that! Save the $500 and start an AdWords campaign.