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The objective of Fossil Remedies' Google Ads campaign was to generate leads for its PCD pharma franchise opportunities, primarily targeting the domestic market, while keeping the campaign costs within a limited budget.
Fossil Remedies' Google Ads campaign aimed to reach relevant audiences while keeping the budget low. The campaign used a mix of relevant keywords, ad groups, and ad formats to capture the attention of potential customers and encourage them to fill out a lead form on the website. The campaign also utilized various targeting options, including location targeting and device targeting, to reach the most relevant audience.
To keep costs low, the campaign used a combination of automated bidding strategies, ad scheduling, and budget adjustments. The campaign was regularly monitored to ensure that the budget was spent effectively, and the bids were optimized for maximum conversions.
The Google Ads campaign generated impressive results, despite the limited budget, with significant improvements in website traffic and lead generation.
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