Online marketing is one of the most underestimated areas in companies. The applications are complex and can only be used to a limited extent without advanced knowledge. In addition to content processing in relation to search engine optimization, online marketing also includes advertising in social media and of course all Google services such as Google Ads, Google Shopping, Google Display Ads or Google My Business as well as web analysis (Google Analytics). , which is the basis for the evaluation and the assessment of success.
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