The recent feature of LinkedIn offers service page owners to add their Organization’s LinkedIn page information and media to their service page.
Where do the Service Pages Appear
These service pages appear in the LinkedIn Service Marketplace, launched in 2021. This marketplace gives freelance SEO and PPC specialists a fresh platform to market their services.
Andrew Hutchinson, the head of Content and Social Media wrote for Social Media Today,
“[This feature] is specifically focused on small operators. The page linking feature is only available for single-admin LinkedIn Company Pages, and is available via the desktop version of the site only at this stage.”
While LinkedIn shared in its email about adding media to highlight the portfolio, “Use this section to give prospective clients a preview of what you can do by highlighting your favorite projects or press related to your services.”
How would these features benefit freelancers?
The new features by LinkedIn will help freelancers in getting projects easily, as they will be able to show their credibility in service pages.
Also, these features will help freelancers working at SMB, emphasize their connection with the organization. Hence benefiting the visibility and expertise of both of them.
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