Is your SEO Program Working? Here’s how to tell?

Its a common knowledge that if you want your business to get visibility in SERP and increase website traffic, you should be implementing an SEO campaign. However, the execution of an SEO program is only the one part of it. What’s the point of investing in an SEO program if you don’t know how its performing? While results may be fairly straightforward for an e-commerce site, it’s less so for those who operate information based website that is used to generate leads.  So, if you want to know if your SEO is working or not, here are 4 items to look at, suggested by professionals from San Francisco SEO company.

• Keyword Data

While the nature of search has changed significantly in recent years, keywords are still at the foundations of any good SEO campaign. Website owners must take the broader approach while utilizing keywords and should incorporate them into content naturally. To measure the success of SEO campaign look at click-through data, impressions, and ranks regularly. These numbers should have increment over time.

• Traffic Data

High-level traffic data should be looked at, but in order to get the most accurate snapshot of your campaign results, you have to dive deeper into the data. The best measurement of SEO campaign success is an increase in the organic traffic over time. But think about all of the components of an SEO campaign. You are creating new SEO content then is there increase in the landing pages(i.e. People enter your site by)? You are creating new links, is there any increase in the referrals other websites sending traffic to your site)? Of course seeing a higher level traffic is great but ultimately it should result in leads and sales.

• Lead form fill outs

It’s crucial to track the lead metrics as part of your SEO reporting. In Google Analytics, you can set track code for the Thank You page, for example, that appears when someone fills out the form. The number of visitors to the thank you page is a number of forms that were filled out. While tracking leads don’t forget about the leads from other sources. Chances are there that people will call or send an email instead of filling out the form. It’s important to ask these leads how they heard about you.  

• Closed sales

In some industries the sales pipeline can be long, it can even take years for a lead to become a paying customer. However, its always essential to trace the journey back to the very first step. Generating leads is a critical part of SEO but ultimately you want those leads to convert into sales. 

Read the article 4 Things you need to do regularly for SEO Success to know what you should be doing on regular basis to achieve the success.

Now that you know what are things that you should be looking at? The question arises that how often you should be looking at? SEO takes time to show the results and put things onto the track. There is no need to check your stats every day or even every week. Once a month or once a quarterly is enough for most of the websites.

For more help and guidance regarding how can you gauge your SEO success and how you can improve your website to obtain the effective SEO results, get in touch with the best Miami SEO consultants.