Internal Linking For SEO: Why And How?

Internal linking is one of the important SEO subjects that every SEO professional is familiar with. Every website is structured on the same strategy for optimizing the results for the keyword searches. These links are mostly used for direction purposes on a website. They help the subscribers in finding more information via associated articles or pages. They even play a significant role in navigating through the website and help in increasing page views and internal page ranking.

Every website is designed to focus on the interlinking SEO structure to improve the visibility of the page. But what some individuals don't acknowledge is that while applying internal linking strategically, the internal links can hike up a website performance in the search engines.

What Are Internal Links?

• Internal links are simple text hyperlinks to navigate from one page to other pages on your internet site. 

• These are the primary feature of the internal link strategy. They help users to:

• Navigate directly to the website.

• Establish an information system for the prepared internet site.

• Website redirection is also an example of internal linking, but here we are discussing hyperlinks present on the page in the textual content.

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Why Internal Links Are Important For SEO?

An internal link strategy is a procedure to link one page on your website to another page on your website, or maybe on the same domain. Both the website users and the search engines use associated links to find related content on your website. 

The users of the websites click these related internal links to navigate through the website and to discover the subject content they desire to get. Search engines also use these internal links to travel to your internet site. They will not find a webpage if there are no related internal links present to it.

Let us know in detail why internal linking is important:

• It helps in increasing the page views and decreasing the bounce rate 

By setting up the related internal linking checks, users consume more time on the internet site surfing through the various pages produced. This leads to an increase in page views and a decrease in bounce rates.

• Improves the page indexing and crawling of the internet site

While using the Search engines, the crawler is able to find the list of the website based on the internal links and index them to make easy use of internal links.

• Increases the PageRank 

High-quality interlinks placed on one page of the website will act as backlinks for other pages on the same website if internal links are used strategically in the website structure. This will help in increasing the page rank for the internet site.

• Improvement in search engine rankings 

As a result of the improvement in page rank, the internal links help in bettering an internet site’s search engine rankings.

Read More: 5 Best Link Building Tactics

Best Practices-How To Set Up The Ideal Internal link Structure

It is a very boring job to apply the internal linking strategy to the content and to keep the internal link-building strategies updated on a regular basis. It is one of the ways to make your data rank on the top searches and interlink the other pages present on the web page. By adding the right internal links, make sure that Google or any search engine should fetch out the required data related to the search keywords. 

The main key factors that work in the internal linking SEO are

• The subject content connection of the web pages

Internal links connect your content present on the website and provide Google with an idea of the basic design structure of your website. 

• Relation between the web pages

The relation between the related webpage is established in which information on a concerned topic or other subject is linked together under the same domain address.

• The value of the web pages

The value of the webpage is the average value for a page that a user traveled before landing on the main target page. The value provides the idea for the contribution made by this link to the main domain website.

There are several other key points to be considered while executing an internal linking strategy.

1. Find out the ideal structure of the website 

Consider your website as an internal linking example of the Great Pyramid. The topmost region is defined as the main web page. The second level of the pyramid is defined as subcategories that consider the headings. Further, at the bottom, multiple individual posts and web pages are noted. If the SEO strategy is well-organized for your website, you can imagine the same structure formed by the posted article or the blogs. 

2. Focus on the most influential content

Determine which content is more influential and will turn as the milestone in focussing the main content on the website. In simple words, the core of this business is the quality of the content. The quality of the content needs to be the best and perfect.

The ideal content is preferably searched by Google, in which there is proper interlinking of the pages. The pages are either popular or they are new pages on which you want to increase the ranking of the content.

3. Try using similar or content related links

When you have an appropriate quantity of articles written for your website, you need to link the old articles with the new ones. This will help Google as well as the user in searching out better content and refined search result on the basis of the inter-linking.

4. Try using class-conscious webpages

If you follow the hierarchy of the content on the web pages, you need to link parent pages with the child pages and vice versa. You also need to link the sibling pages with each other as well. They need to be arranged in an organized manner so that they connect well with the SEO strategy and give the best ranking results.

5. Consider adding a related post section

If you want to connect or link your old pages with the new content pages, prefer adding a section of the related post section on the website. You can also display similar pages on the webpage to provide similar content for the user and keep him engaged.

6. Try using navigational links

This will help you get a connection with the user of the website, as you can provide multiple links for the user to surf through your internet site.

7. Try using links to your hierarchies

Tagging your hierarchy structure on your website helps you organize your websites and indirectly helps Google and the user. Hence, Google can easily crawl the related pages and helps the user to find the related content.

8. Consider adding links to popular or recent posts

The last option to apply in the SEO strategy of the webpage is to create internal links to your website. This can be done by using the most popular or newest posts that are linked with the content. Rather, you can create this in sections of the sidebar or the footer of your website to make them display, on all pages and posts.

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How to audit your internal links for issues

Before applying interlinking on the website, you need to understand the basics of internal linking and the factors affecting internal linking. The key factors affecting the ranking of the website are :

• Crawl Depth

Crawl depth refers to the number of clicks that are required to reach your webpage. The page difference from the homepage also impacts the SEO interlinking.

• The quality and number of the internal link

There are some types of pages with zero interlinks called the orphan page and an excess number of the interlinks called the unimportant pages.

• Internal Linking issues

Links or the webpage that return an error message change the user experience and can influence your SEO interlinking strategy. While auditing your internal links, search for the following link issues: 

• Broken links (4×× error pages)

• Internal linking to redirect pages (3×× pages)

Read More: What affects your links?

How to strategically use internal links to boost pages

The main key factors that work for the interlinking of the SEO is the interlinking of the content present on the website and the Link value.

1. Relationship between the content

Google search engine travels the internet site by pursuing associated links related to internal and external links, using a bot called Googlebot. This bot gets in at the website’s home page, furnishes the page, and pursues the first connection link. By following linkups, Google can operate the relationship between the respective web pages, feed posts, and other related content. 

2. Link value

In addition, to understand the link value, Google splits the link value between all associated links on a web page. Generally, the home page holds the most influential link value because it has a lot of backlinks present. This link value is shared out between all the associated links present on that home page. The link value assigned to the following page will be split up between the different links present on the web page.

Hence, your new blog posts will acquire many link values if you link up to them from the home page. Google will discover recent posts faster if they are associated with the homepage. When you get the basic idea that links pass on their link value, then you will understand that more links attached to a single post mean more value. Because Google identifies a page as more influential that gets lots of valuable links, you can alter the concept of that page ranking. 

Benefits of Interlinking

The benefits of internal linking are as follows:

• Internal linking helps a viewer to stay engaged with your website longer. 

• Internal links are more convenient to users on the website, and they alter the control of your web pages and overall internet website.

• They can modify the overall website visibility and rank on a search engine. 

• They help a bot find other web pages on your site, for example, Googlebot.

Read More: Internal Linking For SEO

Conclusion

To conclude, internal linking helps the search engine like google to crawl and index pages on your website. The internal linking defines the basic structure of the website and presents it to the search engine. When internal linking is applied with the plan of action, it will help you to gain some clicks on the web pages.