Give Your Website the Edge and Outshine Your Competition

Pretty much everyone can recognize an outdated website. The navigation running down the left side of the screen, the animated GIFs, visitor counters, Lorem Ipsum chunks of text on pages that the owner hasn’t yet managed to update.

Land on that kind of website and the first thing you’ll think is that they’re no longer in business. If you want confirmation, just check the copyright at the bottom of the page or a blog post. It won’t be surprising to see that the website hasn’t been updated since 2007.

Fortunately, most websites don’t look like that today thanks to the advancement of website programming. Hopefully, that includes yours. But, there’s plenty of competition out there, so unless you’re in some kind of bizarre niche, you don’t want to just raise your game, you’ve got to stay at the top. It’ll help you to hold on to current customers as well as attract an endless stream of new ones. And that includes implementing the latest web development strategies.

Isn’t making sales the most important thing?

Of course and preferably lots. If you’re not making sales, you have a hobby, not a business. There are a number of reasons, however, why it’s important to stay ahead. If you’re already doing a decent amount of business, the last thing you want is to become complacent.

The rate at which changes occur in the world of technology seems to be doing one thing - getting faster. With that speed comes more complex but exciting ways to increase the User Experience (UX) of your site.

You may want to make lots of or more sales, but it won’t happen if your visitors don’t enjoy being on your website. Too much in the way of eyeball rolls, tuts, drumming fingers and head scratching will eventually force even the most loyal customer to do a disappearing act on you.

Did you say complex?

No-one really wants to update their website without the necessary know-how, so don’t worry. It doesn’t mean you’ll have to implement everything yourself. You might have a little bit of programming knowledge, but why try to dive into territory that could result in a broken website?

The good thing is, there are plenty of highly skilled website developers around. It won’t take you long to find someone willing to consult with you and offer up the best solution to suit your needs - and do all the work for you.

To give you an example of the possibilities, let’s say you’re a personal trainer and you have a decent looking website but, it looks like everyone else’s. The static homepage, the hastily filled out about me page. And of course, the page with your list of services. It’s easy enough to navigate but there’s no getting away from one fact.

It’s boring.

You don’t just want to differentiate yourself, you need to.

Website development to make your competition cry

Maybe you want to add an interactive function that enables people to assess their specific needs. They’ll be able to put in their weight, height, overall measurements, and lifestyle. They click a button and out pops some personalized advice.

Web development will make it happen.

Want to add a membership site with your own forum? Your web programmer will use his knowledge in programming languages such as PHP, Javascript, and MySQL to add all the functionality to your site that you want.

If you’re thinking how much bother it all is to keep your website up to date, keep this in mind; lots of people are thinking the exact same thing, so they do nothing. They’re too busy running, or trying to run, their business. Stay in that group and blend in or take advantage of what some perfectly executed web development techniques can do for your site and business.

Done properly, you’ll have a website that does more than run smoothly. It’ll keep your customers and visitors coming back for more time and time again.