EFFECT OF PAID ADVERTISEMENT ON SEO

Paid Advertisement is a kind of advertisement in which marketer pays for the ads rather than earned advertisements. In paid advertisements marketers pay the owners of the space certain amount for using their platform. Paid ads are usually shown on the top, left or right side of the webpage. It is mainly used to spread the reach of the website and get maximum exposure. Marketers can pay more for the ads to get featured in popular websites to get maximum traffic. Digital marketing is growing in such a large scale and advertisements specially paid are extensively used. But confusion always arises when we talk about SEO and paid advertisements together.

There are certain positive effects these two different variables can produce on the website traffic. Some are listed below.

ATTRACTING HIGHER TRAFFIC

Seo company in Miami states that seo is a powerful tool for generating maximum clicks for a website but paid advertisements should not be underestimated. In highly commercial searches paid advertisements has its magic wand rotating. Business oriented websites taps paid advertisements more.

KEYWORD EXPANSION

 Google analytics and Google webmaster tool can be used to see which keywords are driving traffic for the website. These keywords can then be incorporated in the paid advertising campaign to generate result. Take the highest converting paid term and trying to prioritize the one that give chance to rank organically. The research results can give keywords that are highly productive and can be used for seo to enhance the ranking at SERP.

LEVERAGE CONTENT COPY

Strategy that work best for one can be reversed to see if it can work for the other. Taking the metadata and title tag from the website that has highest traffic on paid advertisements and doing vice versa can generate traffic.

IDENTIFYING COMPETITORS

Los angeles seo services provider identifies that paid per click data can give focus to the upsurging competitors that may not be identified yet. By looking at the insight report of keywords, a strategy can be formed to beat the competitor 

UTILIZING WORDSTREAM FOR SEO

Pay per click campaign tells about which words can bring high traffic and which one are generating lead and sale or which kind of copy initiate buying behaviour of the customer. These references can help to improve the seo.

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